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Promote your event on Social Media

Promote your event on Social Media

Your primary objective of using social media for event promotion should be directing people to book tickets from your event page at every opportunity.

Our highly effective and conversion-friendly platform We Discover could play a vital role to maximize the number of ticket sales.
Sharing such a custom branded event page on social media would help your event stand out from the crowd, and may entice the potential attendees to book instantly from that page.

Once you done with creating and posting your event on you should take a few steps in order to boost your ticket traffic and bring more audience to your selling page.

1. Use Your Social Media Platforms/ Select Your Social Platforms in Accordance with Your Target Audience

By choosing the right social platform to promote your custom event page, you have the scope to reach a huge number of target audience coming from different places.

Once you pick your platforms, the next thing is to make sure you update your profile bios and link it back to your event landing page.

Post regular updates on social channels. Share promotional content but don’t overdo it. Instead, try to mix it up with other educational material, user-generated content, quotes from your speakers, or behind the scene updates, etc.

2. Create a Hashtag and Promote it

A specialized hashtag for your event can enhance social buzz, increase participation and even boost attendance.
When creating your hashtag try to keep it relevant, unique, short, and sweet. Make sure it isn’t already in use. You don’t want to duplicate an existing hashtag which may result in two simultaneous but very different conversations colliding on Twitter or any other platforms.

Your hashtag means nothing if you don’t use it! Promote it everywhere including your event website, dedicated emails and social networks.
The hashtag is a great way for your attendees to engage with the event content, speakers, and each other. You’ll be able to watch what is trending around your event in real-time and get relevant feedback in the process.

3. List Your Event on Facebook

A Facebook event listing provides an easy way for attendees to share your event with their friends.

To create a Facebook event, follow these steps:

· Click Events in the left menu of your Facebook News Feed
· Click Create and fill in the event name, details, location and time
· You’ll then be taken to the event page event where you can invite guests, upload photos, share posts and edit event details.

4. Schedule Relevant Posts Ahead of Time

If you are promoting on multiple social media channels, you may need to invest in a social media scheduling tool to cross-post across different networks.
You can quickly create posts with images and videos, toss in a few hashtags, and schedule them to multiple platforms at once.

I also really recommend creating the majority of your event promotional content ahead of time, so you can map most of it out evenly between now and the event, giving your followers a steady stream of information at a strong pace.

5. Run a social media contest

People love free things so create buzz by giving away some tickets to your event through Facebook, Instagram and Twitter contests.

Contest prizes that are relevant to your event can grab a lot of attention and generate a ton of conversation, as well as boost attendance.
There are many ways to do this but the simplest is to invite people to share why they want to attend and post on the relevant social network using the event hashtag.

6. Run Ad Campaigns for Heightened Visibility

Ads will allow you to target a specific demographic of users so that you can better approach your potential attendees.
Consider utilizing the full power of Facebook and Instagram Ads to expand your promotional reach.

To craft an exclusive, engaging social media advertisement, make sure to include:
• A visually appealing image or video
• Short and engaging post text
• An even shorter headline – that’s still engaging
• A direct Call-to-Action (For example – “Buy Tickets Now”)
• A perfect link description (For example – “Click here to purchase tickets”)

7. Work with influencers

Influencers can leverage their social media know-how to drive higher attendance, boost hashtag visibility, and earn your brand some serious goodwill.

Influencers can uniquely benefit your event marketing in a variety of ways—and brands are catching on.

8. Livestream

Capture the energy and enthusiasm of the event using Instagram or Facebook Live Video to constantly post updates of your event.

Interview event attendees and speakers from time to time. These video clips will come handy when you’re promoting your next event.

Also, Live video grows attendance and you can be sure that a good amount of people who watch a livestream of an event will attend the same event next time.

9. Analyze social media activities

So your event is over! That doesn’t mean your use of social media at an end.
Now is the time to consolidate your efforts and build on your success.

Set goals and social media metrics ahead of time so you can measure your campaign’s success against them. Was your priority ticket sales? Brand awareness?
Take a deep dive into your analytics.
Create a post-event survey using poll stickers and emoji slider stickers in Instagram Stories.

Asking for feedback with social media polling features is more informal and It makes it easy for people to respond.

10. Publish A Recap

Publish event highlights, videos, blogs and images of key moments from your event.
Don’t stop interacting with your online audience.

Respond to post-conference feed-back, thank attendees, tweet links to session recordings, blog posts, and slides.
It’s entirely possible to keep the momentum you’ve created going and by whetting people’s appetite you should be able to entice even more people to attend your next event.

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